Microsoft Xbox partnered with Twitch to to create a Super Bowl campaign to attract interest in the Twitch platform. I created user flows and timeline journeys to provide an overarching clarity into the campaign, and created wire frames and prototypes the complete online experience for mobile and desktop using Invision.

Lennar needed a responsive site redesign to better communicate their brand with their customers. I assessed their current site structure and contents, creating a new site structure based upon my recommendations. I wrote business requirements documentation, created personas and user scenarios pertaining to the the key users and commonly performed tasks, and designed the wire frames for mobile, tablet and desktop devices. The client received a complete package of UX documentation, strategy and design recommendations to better humanize the brand and provide more engagement to customers.

As the lead developer and key contributor on the communications team, I managed many aspects of the communications department. I was directly responsible for launching and maintaining multiple versions of Nike’s corporate intranet. I streamlined the digital publication process for our daily news stories by customizing a CMS, allowing the team to create magazine-style designs without need for development knowledge. I strategized features for updates and overhauls, created roadmap to success, delegated the importation tasks amongst team members, and regularly presented to superiors and executives. I conducted user surveys, interviews with global employees and performed architectural assessments to enhance the interface and information findability. I rapidly developed and designed web apps for internal communications projects, and produced live radio programs and podcasts streamed throughout the global campuses.