W+K Signals

I designed the interaction to Signals, a one-stop solution to analyze the metrics of ad campaigns across all channels.

Aggregates the data from Google DART, Omniture, and major social networks, as well as data from print, out-of-home, and television.

Allows administrators to create multiple types of charts for real-time comparison of budgets, conversion rates, impressions, total rating points, and many other data.

Provides security to only allow certain viewers to see sensitive metrics.

The result: a very powerful tool to measure the impact of an ad campaign over time.

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